Film Making Techniques

Mad Men - Lipstick sales pitch

How does camera construct representations of gender?

Picture 1: Master shot of the woman questioning one of the consumers for the product she has tested.

Picture 2: Medium shot of the man that shows his facial expression also body language on his reaction when the woman bent down.

Picture 3: Two shot to show the relationship between them, and the younger woman in red annoying the older woman by blowing smoke on her.

Picture 4: Costume - The men are dressed smartly in suits in an office.

Picture 5: Close up of the woman's body figure, she intentionally bends down because she knows that the men are through the window - wanting attention.

Picture 6: Point of view shot of the men looking at the consumers (women) trying the new products out, the two way mirror could be a metaphor for the gender division that men are more superior.

Picture 7: Medium shot of Peggy patronised because the man called her 'sweetheart' after she told him her idea of the 'basket of kisses'.

Picture 8: Point of view shot of the women looking at the mirror to see how they look after testing out the products.

Picture 9: Props - A bin that contains tissues which has the tester's lipstick mark imprinted on, 'basket of kisses'.